LCS Combines its Family of Companies Under One Unified Brand

LCS, one of the nation’s largest senior living providers, has announced the consolidation of its five distinct brands – LCS, Life Care Services, LCS Development, LCS Real Estate, and Care Purchasing Services (CPS) – into one single, unified identity - LCS. 

The strategic move reflects the company’s commitment to delivering exceptional experiences across all facets of senior living – operations, development, and group purchasing – under one trusted LCS name.   

 “Across the senior living industry, we are already recognized as one company, whether we provide operational expertise, development services, or group purchasing solutions,” said Rick Westermann, Chief Marketing Officer for LCS. “This brand alignment is a natural next step. It brings clarity to who we are, reflects the strength of our integrated approach, and reinforces our commitment to being a trusted partner across a full spectrum of senior living services.” 

Moving forward, the LCS Family of Companies which included distinctly different brands for LCS, LCS Development, LCS Real Estate, Life Care Services, and CPS (also known as Care Purchasing Services), will no longer be used in external-facing marketing and materials. While the companies will continue to be referenced in copy, materials will reflect the new, singular identity in name, logo, and brand colors. Additionally, to better serve residents, families, and business partners, three websites – LCSnet.com, CarePurchasing.com, and LifeCareServices.com - have been consolidated into one new site – LCSLiving.com.

“This is more than a name change or new website—it’s a reflection of who we are and where we’re headed,” said Chris Bird, LCS President & CEO. “As ‘one LCS’ we are positioned to lead with greater clarity, deliver greater value, and shape the future of senior living as we have for decades - with confidence and purpose.” 

As a pioneer in the senior living industry since 1971, LCS is dedicated to making a meaningful difference in the lives of seniors. Our comprehensive suite of business solutions—including community operations, development, group purchasing, and real estate services—is designed to support and enhance each community’s mission. In the field of senior living, Experience is Everything®—and with decades of leadership, trusted partnerships, and a commitment to integrity, LCS brings the depth and knowledge needed to meet the unique needs of each community. When you partner with LCS, you receive more than a single perspective—you gain the power of five senior-focused specialties working seamlessly together. For more information, visit LCSLiving.com.  

For more information about the brand alignment and what it means for partners and residents, visit LCSLiving.com.