Marketing & Sales
Attract
more residents, enhance engagement and build thriving communities when you parter with LCS.
Personalized Marketing & Sales Strategies
At LCS, we help senior living communities thrive by delivering personalized marketing strategies to connect residents with your community. Our experienced teams partner with your leadership to strengthen your brand, welcome more residents, and foster lasting relationships that support long-term success.
Guide Decisions With Market Research & Insights
We equip your community with powerful research tools to understand your market, your prospects, and your residents. Our insights help you stay competitive and responsive.
- Market assessments and competitive pricing studies
- Post-tour and move-in surveys
- Resident satisfaction surveys
- LCS Sounding Board - resident panel research
- Mystery shopping and focus groups
These insights guide your marketing strategy, helping you connect with the right audience and deliver what matters most.
Customized Marketing Solutions
We create and execute tailored marketing plans to highlight your community’s unique amenities, long-term vision, and local market distinctions to help you welcome new residents today, and for years to come. Backed by dedicated marketing technology leaders and strategic partnerships with martech innovators, our approach evolves continuously to stay ahead of industry trends.
- Strategic marketing consultation and planning
- Custom print collateral and targeted advertising
- Digital advertising campaigns with data-driven targeting
- Search engine optimization (SEO) and local search strategies
- Website design, development, and ongoing optimization
- Social media engagement and reputation management
- Resident-centered storytelling that celebrates the vibrancy of your community.
Whether you're focused on expanding your reach, deepening community trust, or advancing your mission, our approach evolves with your goals—supporting both long-term sustainability and the people you serve.
Empower Your Teams to Succeed With Sales Engagement Training
LCS equips your entire team with the skills to succeed, from sales and marketing to executive and community staff. Offerings include:
- New hire onboarding to align with your community's mission
- Sales training focused on relationships, lead conversion, and service
- Leadership development to strengthen executive and department heads
- Ongoing coaching to reinforce best practices and adapt to evolving market
Well-trained teams deliver better experiences, build stronger relationships, and help your community grow with confidence.
Turn Insights Into Action With Data and Analytics
Our business intelligence platform, LCS Insight Advantage™, includes Sales 360—a dedicated module designed to support sales and marketing teams with real-time data and actionable insights.
- Track lead engagement and conversion trends
- Prioritize engaged prospective residents with LCS Lead Scoring
- Align marketing efforts with performance data
- Refine campaigns using real-time feedback and analytics
These tools help you make informed decisions that drive occupancy, strengthen brand visibility, and support meaningful connections with future residents and families.
More Operations Services
LCS Community Operations offers a full suite of management solutions, from legal and compliance to marketing and sales and everything in between. Learn more about our services.